Mas tem que ser do jeito certo

Banality is sweeping fashion in 2017 as powerfully as shoulder pads did in 1987. The French label Vetements is collaborating with powerful but prosaic brands including Champion, Levi’s and Reebok to reissue tweaked versions of their template items – and then sell them for up to ten times the original price to a grateful public. In Harajuku, heart of Tokyo’s aggressively eclectic and constantly colourful street fashion scene, neutral knits and Burberry trenches have replaced the usual cute-but-crazy future-punk.